Facebook Deals comes to UK smartphone users

by , Technology Researcher Apps 31/01/2011
Facebook Deals

UK Facebook app users, on iPhone and Android, now have access to Facebook Deals, a location based service that points users toward cheap deals and discounts.

Facebook Deals is accessed via Facebook Places, a service that launched last year. The service allows users to see nearby shops, coffee houses, restaurants and stores.

The new Facebook Deals service adds a yellow tag symbol next to the listed nearby amenities. By clicking on the symbol, users can then see the details of any deal that’s currently being¬†offered.

Different deal types

There are four types of offer on Facebook Deals that are currently available:

  • Individual deals, such as a free coffee.
  • Friend deals, such as three meals for the price of two.
  • Loyalty deals, where reward points can be collected and exchanged for further deals at a later date.
  • Charity deals, where businesses will make donations to charities when presented with the voucher by a customer.

At launch, businssess including Starbucks, Argos, Mazda, O2, Yo! Sushi, Debenhams, Alton Towers and Benetton are currently offering various deals.

The idea behind Facebook Deals isn’t that new – a similar service is offered by Groupon and Foursquare – but Facebook’s vast userbase of around 600 million, coupled with the ballooning smartphone market, could see ‘mobile vouchers’ have a very significant impact on high-street shopping habits.

Have you tried out Facebook Deals yet? Do you think it could change the way you shop? Let us know in the comments section below.

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