iPhone users spend the most on smartphone apps
Over 8,900 Which? Tech Daily readers told us about the smartphone apps they use in our recent online poll, including how much they would be prepared to spend when downloading them.
The results show that nearly 9 in 10 iPhone owners are happy to splash their cash on new apps, whereas a large proportion of Android, BlackBerry and Windows Phone owners are more stingy and get on free apps.
In fact, only 57% of those who own an Android based phone are prepared to spend any money on an app, the lowest of all four operating systems. That’s compared to 62% of BlackBerry owners, 66% who use the Windows Phone platform and 86% of respondents with an iPhone.
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Demand for expensive smartphone apps
Interestingly, it’s not simply a case of the more expensive the app, the less likely people are to download it. Across all smartphone operating systems more people are prepared to spend over £10 than between £5 and £9.99. Though these purchases are likely to be few and far between, on apps like satellite navigation systems and productivity suites.
If you’re happy to put up with advertising, there are plenty of free alternatives to these big money paid apps. For example, both Google Maps and Apple Maps offer turn-by-turn navigation so they can be used in place of the likes of TomTom UK & Ireland. Free, ‘Lite’ versions of expensive apps are also frequently available on a trial basis offering several of the features available in the ‘full’ app.
Are you an Android owner who likes to splash out on apps? Perhaps you’re a frugal iPhone aficionado? Let us know about your favourite downloads in the comments section below.
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