Samsung has triumphed over Apple and Google to win the Best Computing Brand gong at the Which? Awards 2013. It’s the third year in a row the South Korean manufacturer has been honoured at the annual ceremony, having previously won Best Home Audio-Visual Brand at the Which? Awards in 2011 and 2012.
The Which? Awards champion companies that produce excellent products and services for UK consumers. They’re judged by our own experts following the results of our investigations, surveys and tests, which we use to select a shortlist and overall winner in each category.
The Best Computing Brand award category covers the diverse areas of laptops, PCs, tablets, printers and smartphones. This past year has seen Samsung release products such as the Samsung Galaxy S4, Galaxy Tab 2 10.1 and Series 3 3530E laptop, receiving widespread acclaim across the technology industry.
Katie Waller, a senior researcher in Which? technology team, says:
‘Samsung has achieved our hallowed Best Buy rating across five computing categories, showing its breadth of quality, and not just for premium-priced products either.’
‘In our laptop testing, Samsung laptops between £400 and £500 performed extremely well, making them laptops well worth considering if you’re shopping on a budget. Samsung also scored extremely well in our annual reliability survey, claiming joint top spot with LG for mobile phone reliability.’
Can the Galaxy S4 keep up Samsung’s success?
Aiming to capitilise on this computing success, Samsung has launched several high profile products this year. The Samsung Galaxy S4 has proved a fierce competitor to Apple’s iPhone 5, selling 10 million units in less than a month following its launch. It’s Galaxy Note 8.0 tablet has also proved tempting to creative types with its stylus and 8-inch touchscreen.
Elsewhere in the closely-fought Best Computing Brand category, both Apple and Google missed out on the hotly contested prize. The iPhone and iPad creator looks set to come back strongly in 2013 however, having recently unveiled its updated range of Macbook Air laptops and redesigned iOS 7 software.
Google is also expected to unveil its new range of Nexus devices this year, running the next version of Android, Key Lime Pie. It will also be hoping its range of cloud-based Chromebook laptops catch on, having unveiled the eye-catching Chromebook Pixel in February.