We’ve added up the visits to our website from 2013 to find out which brand attracted the most clicks.
We test just about every tech product you could think of at Which?, from tablets and phones to the best indoor aerial for your TV. We also see the good and the bad of brands; from the big names, like Apple and Google, to less well known labels, like Lexmark and Lenovo. But which brand is your favourite?
We totted up all the visits to our website in 2013 to find out which brands you were looking at most. The winner? Samsung. The Korean giant gained more than twice the number of visits of second placed Canon and nearly four times the visits Apple collected. See below for the full results.
Samsung vs the runners up
There is no doubt Samsung has had a banner year. Sales of its flagship Galaxy S3 and S4 were slow but sustained, with the S4 emerging as a credible rival to the iPhone at the premium end of the market. And, while our tech expert didn’t have much good to say about his 48 hours with the Samsung Galaxy Gear, the smartwatch certainly grabbed the headlines and people’s attention.
Of course the stats above aren’t exactly a fair fight. Samsung produces a lot of products. While it might be best known for its phones and TVs, Samsung also makes printers, cameras and tablets, as well as fridges, ovens and vacuum cleaners. If you wanted to you could kit your home out head to toe in Samsung. Just look at this infographic on the 26 Samsung tablets and phones the company had available earlier this year.
Canon, on the other hand, only makes cameras, camcorders and printers. Similarly, Apple only makes phones, tablets and iPods – well, and, Apple TV at a stretch. There are far fewer products for people to look for.
People searching for Google
More interesting are the brands on the rise. While Samsung also topped our 2012 most popular brands poll, and Apple finished mid-table, there were some significant movers and shakers this year.
For example, Google has almost doubled the number of visits it attracted in 2013; likely inspired by increasing interest in its Nexus range, including the latest Nexus 5 phone, and Nexus 7 and Nexus 10 tablets.
Sony also saw a jump, climbing three places to fourth with the company’s Xperia phones flying off the shelves. Depending on whose numbers you believe, the Xperia Z1 smartphone was one of the biggest selling phones of November and December 2013.
Cutting through the hype
So, those are the products that were on your mind in 2013. But should they be? In our tests we go beyond ‘brand image’ to find out whether the products you’re buying are actually up to the task.
Which? members can access our full reviews and Best Buy information to find out which products perform best. If you’re not a Which? member you can try Which? for £1 and get instant access to all our reviews and expert advice.
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