3 has been rated the worst mobile network operator for customer service in Which?’s survey of the UK’s top 75 service providers.
The operator was given just 2/5 for its ability to communicate effectively to customers, 2/5 at making the customer feel valued and 2/5 for its ability to deal with customer problems.
The findings come from Which?’s new customer satisfaction survey – featured in the latest issue – which queried 10,603 members during September 2010, asking them what they thought about the quality of customer service offered by the UK’s top 75 service providers, across all industries.
The UK’s five mobile network operators, as a whole, ranked pretty miserably.
Mobile phone networks – customer service rank
- 3: 69/75
- Orange: 62/75
- T-Mobile: 59/75
- Vodafone: 57/75
- O2 customer service rank: 24/75
Only O2 managed to get into the top half of the table, scoring relatively well on its product knowledge (4/5), and average on its ability to deal with customer problems (3/5).
Orange, T-Mobile and Vodafone all ranked pretty similar, scoring 2/5 for communication skills, 2/5 for dealing with customer problems and 2/5 for making the customer feel valued.
Outside of MNOs, internet bank First Direct was the number-one-ranked brand for customer service. AOL Broadband came at the very bottom.
In April we carried out a customer survey of all the UK’s major operators, which included ratings on coverage, customer service and cost. So if you’re looking to switch to a new mobile phone deal make sure you check it out.