We’ve been tracking television prices for years, and we know that the cost of buying certain TVs consistently plummets in the spring months of April and May. Now, we want to bring you that insider knowledge.
With a football World Cup on the way, you may fancy buying a new TV to watch England’s inevitable exit on penalties in the best possible picture quality. You could go for one of the new 2014 sets, but why not be a savvier shopper this spring and score yourself a fantastic cheap TV from 2013 for a fraction of the price?
TV reviews – all the best TVs reviewed and rated
How we tracked prices
As you’ll see below, small & medium sets (24 to 32-inch) see decent discounts, but by far the biggest reductions are seen on large (40 to 47-inch) and extra large TVs (55-inch plus).
In fact, the most substantial price drop we’ve seen was over £1,000 on a 55-inch model!
Based on pricing data for TVs released in 2011 and 2012, here are the average price drops you can expect across these three size bands:
Why the big price drop?
Every year in the spring, manufacturers and retailers try to make space on the shelves for a new generation of TVs by clearing out the previous year’s stock. As we’ve shown, you can find some excellent cheap TVs in the old stock if you’re willing to shop around, with both high street stores and online outlets offering wallet-friendly discounts.
Our price tracking research above focused on historical TV prices – but as spring has now sprung in 2014, we’re already seeing similar fantastic discounts on 2013 sets. For example:
Price when tested in 2013: £557
Cheapest price now: £409
Price drop = £148
Price when tested in 2013: £1,349
Cheapest price now: £999
Price drop = £350
Panasonic Viera TX-P55VT65B
Price when tested in 2013: £2,399
Cheapest price now £1,778
Price drop = £621
Should you hold on for the latest thing?
The TV manufacturers want us to get excited about their latest features and innovations for 2014, such as 4K ultra-HD TV and more advanced smart TV platforms. No doubt all reasons to get excited, and we’ll be putting it all to the test in our lab tests later this year.
However, if you’re not too fussed about whizzy gadgets and quite rightly think that HD TV is good enough right now, then you could do a whole lot worse than buy a great TV that we reviewed in 2013.
If you choose a Which? Best Buy you’ll still get a TV that will let you enjoy superb picture and sound quality, plus impressive features – and you’ll have the knowledge that you’ve saved yourself a stack of cash as you do.